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A review of the Web sites and strategies of presidential hopefuls Al Gore and George W. Bush.
An analysis of the benefits and short-comings of current e-procurement systems.
Despite its importance in CRM, customer profitability has always been a challenge for software applications to analyze because of the many unexpected external factors that are introduced by individual customer behavior.
Interview with Mustang.com's Chief Customer Officer Lynn Wright on the creation of the CCO position and its impact of the company's customer relationships.
UK Perspective: Brick-and-mortar retailer House of Fraser's data warehouse has become the "backbone" of its carefully engineered CRM strategy
UK Perspective: An AMR Research report looks at the future of retail digital exchanges, identifying seven areas of processes that can be improved.
Marketing in the e-commerce world is changing rapidly - most marketers are struggling to keep up and are hazy about how to meet new customer needs. David Longworth of Customer Strategy Magazine offers a UK perspective.
When Tracy Singh, president of Mesa Energy, couldn't find the right field service solution for his HVAC service company, he cofounded a software startup to build his own.
Tips for successful e-mail marketing efforts.
At look at how real-time access to critical business information across the supply chain gives Esprit a competitive edge.
Add human factors to customer management--priority, respect, acknowledgement--to squeeze the most out of your high-tech investments.
A look at how Getronics uses Servicesoft's Web Advisor to provide agents with intelligent system support service.
Knowledge Management magazine Editor at Large, Steve Bath, establishes a working definition of KM for the CRM community.
Columnist Marianne Cotter contends with her increasingly high expectations as an online consumer.
Customers taking control. Marketing departments scrambling to craft individualized messages. It all sounds like too much to bear. Here's a plan for handling this wild world of e-marketing.
BSPs, which represent the new way CRM solutions will be delivered, not only offer hosted solutions, but also provide integration and consulting services.
With Vindigo's free software download, your mobile workers can use their Palm OS device to find their way to a little R&R.
More.com, a web-based health and wellness e-tailer, recognizes that great customer service is part of the prescription for success.
Companies no longer have a choice about introducing at least part of their business to the Internet. This necessity is forcing executives to confront more than ever before their exposure to risk.
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