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A case study of how Vital Network Service of Naugatuck, Conn. uses a customized training program to stay competitive.
To set precedent for best-practice, expert and collaboration systems, firms and lawyers must overcome hourly rate mindsets and other cultural barriers
No longer just about the "what" and "where" of components, supply chains must now reconcile dynamic knowledge-based processes and corporate strategy
German CRM pundit Professor Dr. Reinhold Rapp rails against companies throwing technology at problems, insisting that customer segmentation should come first.
A case study describing how Mammoth Mountain ski resort adopted an ASP solution to keep snow-seekers up to date on snow conditions.
International CRM systems girdle the globe, streamlining communication with customers.
UK truck maker Leyland Trucks moves into the e-commerce arena by Web-enabling applications across the company and launching its online marketplace.
The British government may be overstepping its bounds with its proposed RIP Bill, which allows full government access to encrypted data on the Web.
Using a three-tiered GPS strategy, BellSouth is more accurately tracking and dispatching field techs. Customer satisfaction has increased because of the company's ability to gain one more assignment, or 30 minutes a day, per technician.
TBC Research Chief Executive Jyoti Banerjee discusses the shortcoming of databases in being able to deliver on one-to-one marketing.
When developing a symbiotic relationship between the call center and the field force, remember the two Cs: customer and communication.
A new survey of more than 1,000 sales execs and reps explores why companies fail to get the most from their SFA systems.
Change-management guru William Brendler highlights how CEOs think about the impact of their customer-centric competitors.
Its potential is huge, but marketing automation also creates new organizational challenges. Here are some strategies for ensuring your project's success.
One-to-one marketing relies on the use of accurate customer data. Here's how to clean a database full of suspect or out-of-date information.
Online collaboration helps the construction industry to break ground on new projects.
Using actionable XML, MicroStrategy Transactor gives users access to back-end data via push technology like never before.
Deutsche Bank and American Airlines eschew Broadvision following claims of poor service and the use of a programming language that many industry pundits believe will become redundant.
eLoyalty VP Nick Poulos discusses needs-based segmentation strategies for acquiring and retaining customers based on what they want and how they buy.
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