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Companies are increasingly struggling to choose between sales, marketing, IT and service for control over customer-centric programs.
An online mapping system gives car dealers a powerful new prospecting tool.
This story is written to accompany The Trenches column on satellite phones in the June 2001 issue Field Force Automation magazine .
When choosing a new CRM solution, do you go with a fully integrated CRM package or do you select best-of-breed components that provide a close individual fit to each functional requirement but need to be integrated with each other? Many customer service executives and IT managers face this dilemma. This article reviews each approach along with market trends to help managers choose the most suitable direction.
This month's installment provides a framework for measuring capability in the core disciplines needed to operate a customer-centered enterprise.
Microsoft is betting that its much-hyped UK Government Gateway portal project will live up to expectations
As more vendors sell directly to consumers, "reintermediation," offers hope for the beleaguered middleman.
Improvements in Internet pre-sales service provide opportunities to leverage sales undreamed of by traditional direct marketers. This leverage blows a hole through most attempts to measure the effectiveness of the Web as a sales channel. For most organisations, the micro-management of Web marketing campaigns is equivalent to throwing water in the wind against a Force 8 gale of missed sales opportunities.
America's leading telephone-access line provider is deploying approximately 30,000 wirelessly enabled rugged notebook computers in what is being called the largest project of its kind in history.
Danna Voth offers an inside look at BigMachines.com, which offers applications to help companies configure, buy and sell complex products via the Internet.
Only 20 percent of the 10 million Websites have any form of content management. How can companies outgrow their stodgy, manual processes?
Picture this: You're on your way to a sales demonstration, service call or an executive meeting, when you suddenly realize you've taken a wrong turn somewhere. As the clock ticks and your body heat rises, you're forced to spend 20 minutes asking directions from locals at a gas station, and 20 minutes backtracking to where you're supposed to be. There's nothing unfamiliar about this scenario but will it ever be unavoidable?
E.piphany's E.5 brings data mining techniques to customer relationship management.
Pivotal, China HP strategic partnership to focus on emerging Chinese CRM market.
At first, for most enterprises managing partner relationships was simply a way to offer channel partners access to collateral and customer information. Now, when indirect sales channels can contribute substantially to the bottom line, partnering has become a growth strategy because companies can increase market share quickly by finding partners with expertise in desired areas.
A Filipino consumer advocate defends Web customers' rights in a debate over the nation's top-level domain ".ph"
As the online consumer market continues to grow, retailers are discovering that the multiple-channel model is the best way to meet customer demand.
The Department of Commerce will invite some 20 Latin American information technology managers to the US for some heavy e-business training with some of the nation's largest manufacturing and service companies.
The charges of anti-competition levied against exchanges have so far been dismissed, but more wide-ranging repercussions for trading patterns remain. With the rapid growth of online exchanges, regulators are struggling to keep up.
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