This Q&A with Escrow.com CEO Russell Stern was written to accompany "Show Me the Money" from the July 2001 issue of E-Business Strategist.
Daily News,
Posted 17 May 2001
Like many professionals who spend much of the business day online, I am bombarded with "personalized" marketing messages in the form of e-mail, Web page views and suggested links. But do they work?
Daily News,
Posted 17 May 2001
In addition to asking whether it needs a CKO, an organization should also investigate the option and implementation variations of adding a CKA, a chief knowledge architect.
Daily News,
Posted 16 May 2001
New smartphones, which combine the benefits of the cell phone and the PDA, are moving from novelty to must-haves.
Daily News,
Posted 15 May 2001
To make an acquisition successful, merging company cultures and integrating business systems are vital challenges.
Daily News,
Posted 15 May 2001
How to find a consultant to help you build your online community.
Daily News,
Posted 15 May 2001
How to use your interaction center to convey your company's brand.
Daily News,
Posted 14 May 2001
In this Q&A Bruce Cleveland, Vice President Marketing at Siebel Systems talks about Siebels Alliance Program.
Daily News,
Posted 14 May 2001
Planet U, based in San Francisco, Calif., offers an effective, online alternative to the wasteful couponing programs traditional mass media offer CPG manufacturers. By using the Web to better target and present coupons to consumers, Planet U can help deliver brick-and-mortar store purchases at a fraction of print promotion costs.
Daily News,
Posted 14 May 2001
Late in 2000, Transora released positive results from two pilot procurement auctions. The pilots were held to test the infrastructure of the marketplace and to prove the theory that not only do auctions bring value, but also that Transora could support multiple auction platforms.
Daily News,
Posted 14 May 2001
ABSTRACT: In 1999, Alaska-based beverage distributor Odom launched an SFA project that put order entry, route information, store inventory tracking and survey capabilities in the hands of the company's direct salespeople by equipping the entire sales force with Fujitsu mobile terminals and Thinque's Sales Portfolio (SP) software.
Daily News,
Posted 14 May 2001
Mid-Market companies, largely ignored during the dot com boom, are coming into their own as solid businesses in a more sensible marketplace.
Daily News,
Posted 14 May 2001
Through a painful series of aborted CRM projects we've learned that CRM will only fly if the whole company flies with it.
Daily News,
Posted 14 May 2001
For such a new market the growth of application integration technology has shown a surprising maturity. Yet despite the advances, a killer app to untangle the spaghetti junction is unlikely to emerge.
Daily News,
Posted 11 May 2001
Companies are increasingly struggling to choose between sales, marketing, IT and service for control over customer-centric programs.
Daily News,
Posted 11 May 2001
An online mapping system gives car dealers a powerful new prospecting tool.
Daily News,
Posted 10 May 2001
This story is written to accompany The Trenches column on satellite phones in the June 2001 issue Field Force Automation magazine .
Daily News,
Posted 09 May 2001
When choosing a new CRM solution, do you go with a fully integrated CRM package or do you select best-of-breed components that provide a close individual fit to each functional requirement but need to be integrated with each other? Many customer service executives and IT managers face this dilemma. This article reviews each approach along with market trends to help managers choose the most suitable direction.
Daily News,
Posted 09 May 2001
This month's installment provides a framework for measuring capability in the core disciplines needed to operate a customer-centered enterprise.
Daily News,
Posted 07 May 2001
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