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Marketers should identify product brand in their email campaigns; concerns about spam and other online pitfalls seem to be diminishing.
CRM Featured Articles,
Posted 23 Dec 2005
Poor service increasingly opens the door to churn, as the Internet is perceived to allow a fresh start for customer loyalty.
CRM Featured Articles,
Posted 22 Dec 2005
Storing patient medical records electronically and new regulations from governments will contribute to spending.
CRM Featured Articles,
Posted 22 Dec 2005
Unica takes the acquisition route, not a usual move for the company, to enhance its marketing automation functionality.
CRM Featured Articles,
Posted 21 Dec 2005
Automakers can solve problems more quickly and improve customer satisfaction by exchanging customer data with dealers.
CRM Featured Articles,
Posted 21 Dec 2005
The U.S. government is making progress against unsolicited commercial email, but there is a long way to go before inboxes are empty.
CRM Featured Articles,
Posted 20 Dec 2005
A new service gives companies the ability to see which channels are working best and how well Internet advertising fares.
CRM Featured Articles,
Posted 20 Dec 2005
A research firm culls information from leading companies to discover the best practices to achieve success.
CRM Featured Articles,
Posted 19 Dec 2005
The new year will see more multichannel integration, more drop-ship solutions, and a wider focus on security issues as merchants mature.
CRM Featured Articles,
Posted 19 Dec 2005
The company meets expectations, but industry experts say it is beginning to focus more on its business applications line.
CRM Featured Articles,
Posted 16 Dec 2005
Online marketing and on-demand solutions are important factors when considering the adoption of IT solutions.
CRM Featured Articles,
Posted 15 Dec 2005
Citizens are more satisfied with government Web sites than the entity that runs them.
CRM Featured Articles,
Posted 15 Dec 2005
The company settles charges for $5.3 million, the largest-ever Do Not Call payout; the fine underscores the importance of monitoring affiliate marketers.
CRM Featured Articles,
Posted 14 Dec 2005
What the company must do to keep customers interested in migration--the IBM iSeries system is the main attraction.
CRM Featured Articles,
Posted 14 Dec 2005
The technology needs to be applied correctly, but smart implementations will reap rewards.
CRM Featured Articles,
Posted 13 Dec 2005
The concentrated geographics of IT spending, according to a new study, will enable vendors to appropriately tailor their marketing and offerings.
CRM Featured Articles,
Posted 13 Dec 2005
A full-production environment that's part of Salesforce.com's Winter '06 release, Sandbox gives companies the chance to build and test applications prior to deployment.
CRM Featured Articles,
Posted 12 Dec 2005
Scheduled for general availability Friday, a new release offers enhancements including advanced reporting, customizable dashboards, and workflow management.
CRM Featured Articles,
Posted 12 Dec 2005
A new report stresses the importance of marketers understanding consumers' online purchasing habits -- the peaks and valleys -- between Thanksgiving and Christmas.
CRM Featured Articles,
Posted 09 Dec 2005
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