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Insufficient integration between customer communication channels is depriving consumers of positive experiences.
A stronger driver of consumer click-through rates, text is often the initial content of an email; target by response behavior to attract more clicks.
Autonomy purchases Verity; Maximizer Software release Version 9 of its enterprise suite; and more.
Omniture's new tools provide a single user interface for better bid management, Excel integration, and click fraud alerts.
A Zagat study shows air carriers achieved the lowest ratings in 15 years, with U.S. airlines trailing internationals; Web presence is the only bright spot.
The market is on track to hit and surpass a previous forecast due to enhanced innovation, better ROI, and less-costly software-based recording.
An OEM partnership for predictive analysis and a new retail solution indicate positive implications for operational BI and upped emphasis on verticals.
NPOs are taking advantage of relevant content and supporter issues to create more targeted campaigns.
Earnings roundup: Onyx continues its return to growth; the outgoing Nortel CEO expresses confidence in the company's future; SPSS reports record revenue; and more.
A tech-focused private equity firm gives the midmarket CRM company access to deeper pockets, which one analyst says could portend an aggressive growth strategy.
Greg Maffei quits after just four months; analysts say he may have started at the wrong time.
The search and content management software vendor, previously an IBM partner, joins that firm's herd to provide expertise in unstructured info wrangling.
A distinguished Gartner analyst offers some tips for success and a CRM maturity model at Gartner's CRM Summit.
The company is trying to end the year with its first CRM release since December 2003, but the general availability of the release is pending.
New license revenue continues to rise in the industry, with marketing applications predicted to be the top performers through 2009, despite mergers and economic pressure.
Earnings roundup: Microsoft and Sento announce revenue growth; ICT Group reports a record quarter; Reynolds and Reynolds expects a revenue loss; and more.
Purisma's CIM launch is the next evolution of BI, according to analysts, helping to manage relationship hierarchies within an organization.
Boosting the market's understanding of the company's technology and selecting an advisory board are two imperatives for the new president and CEO.
Businesses are becoming aware of smart cards as the corporate access-control solution of choice, but the high initial cost of deployment is limiting adoption.
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