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Gift cards help retailers beat some holiday sales forecasts, with spending up 8.7 percent.
Marketers should identify product brand in their email campaigns; concerns about spam and other online pitfalls seem to be diminishing.
Poor service increasingly opens the door to churn, as the Internet is perceived to allow a fresh start for customer loyalty.
Storing patient medical records electronically and new regulations from governments will contribute to spending.
Unica takes the acquisition route, not a usual move for the company, to enhance its marketing automation functionality.
Automakers can solve problems more quickly and improve customer satisfaction by exchanging customer data with dealers.
The U.S. government is making progress against unsolicited commercial email, but there is a long way to go before inboxes are empty.
A new service gives companies the ability to see which channels are working best and how well Internet advertising fares.
A research firm culls information from leading companies to discover the best practices to achieve success.
The new year will see more multichannel integration, more drop-ship solutions, and a wider focus on security issues as merchants mature.
The company meets expectations, but industry experts say it is beginning to focus more on its business applications line.
Online marketing and on-demand solutions are important factors when considering the adoption of IT solutions.
Citizens are more satisfied with government Web sites than the entity that runs them.
The company settles charges for $5.3 million, the largest-ever Do Not Call payout; the fine underscores the importance of monitoring affiliate marketers.
What the company must do to keep customers interested in migration--the IBM iSeries system is the main attraction.
The technology needs to be applied correctly, but smart implementations will reap rewards.
The concentrated geographics of IT spending, according to a new study, will enable vendors to appropriately tailor their marketing and offerings.
A full-production environment that's part of Salesforce.com's Winter '06 release, Sandbox gives companies the chance to build and test applications prior to deployment.
Scheduled for general availability Friday, a new release offers enhancements including advanced reporting, customizable dashboards, and workflow management.
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