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Four years after the original debuted, Coremetrics aims to improve the strategies behind e-mail marketing.
A new study says that, for consumers seeking health information online, relevance matters more than trust, and that search-engine optimization is a must for healthcare companies.
The customer management applications market rose 8 percent in 2006, as it did in 2005; SAP and Oracle continue to lead, but their revenue figures don't tell the full tale.
The on-demand CRM vendor announces full in-browser capabilities for use on the wildly popular new Apple device; CRM on the hip could make Apple the next big mobile business tool.
Executives, including CEO Ballmer, outline a flurry of product announcements to support the corporate line: "software plus services."
The company releases pricing, product information, and vertical templates for Dynamics Live CRM at its Worldwide Partner Conference; one analyst suggests Microsoft lags in the on-demand race.
A report argues that as companies engage in survey overkill and collect skewed information, the value of customer feedback will likely fade.
Unica expects the merger of its Affinium Plan with MarketingCentral will contribute to the growth of its on-demand MRM solutions; meanwhile, the vendor lowers revenue projections, to Wall Street's dismay.
The worldwide CRM market grew 11.5 percent in 2006 to just under $6.5 billion in revenue; while SAP continues to dominate, Oracle Corp. sees both its revenue and its market share slip.
In a hyper-competitive market, a study suggests trumpeting consumer benefits rather than promoting technology.
Consumers make purchasing decisions based on how companies conduct their affairs, but word of mouth has lost its luster.
Others in the top category are DataFlux, Business Objects, Harte-Hanks Trillium Software, and IBM; expect to see increased M&A activity as smaller, international players make their presence felt.
Magic Quadrant for SFA '07: Oracle's Siebel has to share the spotlight in sales force automation, and additional challengers are closing in.
The use of the Internet in healthcare services will benefit patients and healthcare providers alike--as soon as security concerns are addressed.
A new report says the market for quality management/liability recording suites--essentially workforce optimization--more than doubled in 2006.
In response to a competitor's suit, German software giant acknowledges its subsidiary crossed the line.
A study by IDC reveals that BI software is both popular and necessary; Business Objects and SAS continue to lead the field.
After years of rumor, the on-demand CRM vendor files papers to become a public company; analysts agree it's the right time, more or less.
New research reveals that enterprise and CRM software isn't just for the big boys anymore.
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