Integration of marketing and sales data is still the biggest challenge facing businesses; a survey at DM Days reveals that companies have tuned out the breakdown-the-silos mantra.
Daily News,
Posted 26 Jun 2006
The company adds enhancements and packaged application updates to build out the solution's usability.
Daily News,
Posted 23 Jun 2006
AOL's massive customer misfire this week is a perfect example of corporate arrogance and poor CSR training.
Daily News,
Posted 23 Jun 2006
Advertising agency execs at the DMA's annual conference speak to the growth and prominence of search marketing as a channel that enables companies to learn while they sell.
Daily News,
Posted 22 Jun 2006
Given Onyx's previous rejections of CDC's offers, some may say that this proposal will experience the same fate.
Daily News,
Posted 21 Jun 2006
The DM Days conference takes a deep look into the best and worst ways to develop marketing strategies in the digital world.
Daily News,
Posted 21 Jun 2006
Pricing decision-makers don't understand the profit-and-loss impact of their choices, according to a BPM Forum study.
Daily News,
Posted 20 Jun 2006
Perseus Development and WebSurveyor are bought and will be merged to create a surveying "suite" solution; one analyst says to expect more acquisitions within this market.
Daily News,
Posted 20 Jun 2006
Wireless consumers are poised to up adoption of OTA music services by end of the decade; drivers include broadband deployment and music-enabled handset penetration.
Daily News,
Posted 19 Jun 2006
Among the country's SMBs, hosted apps buys will grow by 23 percent in 2006, thanks in large part to SaaS-based CRM.
Daily News,
Posted 19 Jun 2006
Small companies lead the growing trend of word of mouth marketing, according to Jupiter Research.
Daily News,
Posted 16 Jun 2006
The company releases a wireless SFA product based on new smart-client technology, not a Web browser, and upgrades its hosted suite.
Daily News,
Posted 15 Jun 2006
Broadcasters need new approaches to content delivery as media territories transform, a recent study finds.
Daily News,
Posted 15 Jun 2006
The software giant acquires Telephony@Work for its IP-based technology, a move that might represent a shift within the call center industry, according to one analyst.
Daily News,
Posted 14 Jun 2006
Worldwide, CRM software realized about 14 percent growth in 2005; drivers include consolidation, vertical market solutions growth, and midmarket growth.
Daily News,
Posted 14 Jun 2006
A new family of Microsoft solutions promises to make the integration between the software company's desktop offerings and enterprise solutions more seamless and cost-effective.
Daily News,
Posted 13 Jun 2006
Payment calculators and software applications that help shoppers decide what type of loan is best for their needs are key to converting prospects to applicants.
Daily News,
Posted 13 Jun 2006
The company's latest voice apps can ID callers and provide agents with information; one analyst says that integrating its CRM capabilities with customers' premise-based phone tools "will continue to be a challenge."
Daily News,
Posted 12 Jun 2006
Twenty-three of the 30 top-ranked offshore providers are located there; neighbors in the hemisphere are beginning to make progress in the industry.
Daily News,
Posted 12 Jun 2006
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