Certain approaches -- such as mass-mailing campaigns -- are nearly on the "endangered list," but when done right, direct mail continues to generate the appropriate response.
CRM Featured News,
Posted 31 Jan 2008
A new Gartner study reveals strong growth in the overall outsourcing market -- but even stronger growth in the business-process outsourcing most critical to CRM.
CRM Featured News,
Posted 30 Jan 2008
Riding the Web 2.0 wave, the Sage Software unit provides a place for users and experts to interact.
CRM Featured News,
Posted 29 Jan 2008
The retailing giant saddles up its customer relationships and asks an advertising agency to take the reins.
CRM Featured News,
Posted 29 Jan 2008
One study finds many technology companies link employees' salaries with customer satisfaction.
CRM Featured News,
Posted 28 Jan 2008
Study shows that it's not just seeing, but experiencing, that will get customers believing.
CRM Featured News,
Posted 28 Jan 2008
The $157 million deal unites a key online retailer and a marketing specialist, putting e-commerce and email marketing under one roof.
CRM Featured News,
Posted 25 Jan 2008
The software conglomerate's Infor CRM Epiphany Outbound Marketing 7.1 offers industry-specific features for retailers.
CRM Featured News,
Posted 25 Jan 2008
Growth may not equal success: One study finds more than one-third of businesses using WFM in the contact center are not satisfied with the WFM process or with the available software.
CRM Featured News,
Posted 24 Jan 2008
Big Blue snaps up AptSoft, a provider of software designed to help companies make real-time decisions.
CRM Featured News,
Posted 24 Jan 2008
A new survey by the Aberdeen Group reveals the benefits of -- and secret to -- bringing together the feuding departments.
CRM Featured News,
Posted 23 Jan 2008
A new survey reveals more resources -- time, money, and employees -- being dedicated to managing prices in B2B industries.
CRM Featured News,
Posted 23 Jan 2008
The e-commerce solutions provider strives to further its commitment to personalization with a new acquisition.
CRM Featured News,
Posted 22 Jan 2008
The vendor's new contact center search solution allows agents to enter questions in plain English, and get answers the same way.
CRM Featured News,
Posted 21 Jan 2008
The telecommunications powerhouse promises the new release will help businesses improve the overall customer experience -- and cut costs.
CRM Featured News,
Posted 21 Jan 2008
The deal spotlights the ever-increasing importance of social networking, particularly in the B2B space.
CRM Featured News,
Posted 18 Jan 2008
A new Forrester Wave reveals vendors boasting growing functionality, but a comprehensive, easy-to-use solution remains elusive, even for leaders Unica and Aprimo.
CRM Featured News,
Posted 18 Jan 2008
The Force.com platform becomes the first software-as-a-service offering to allow pay-per-login pricing, but the company's CRM applications aren't included.
CRM Featured News,
Posted 17 Jan 2008
Three months after the initial $6.7 billion bid, the juggernaut of enterprise computing pays $8.5 billion for its rival in the middleware market.
CRM Featured News,
Posted 17 Jan 2008
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