The ROI of Social Media Marketing: Forrester Research has developed a social media marketing scorecard that could end the ROI dilemma.
CRM Featured Articles,
Posted 30 Nov 2010
The provider of enterprise communications announces OpenScape Fusion Social Media.
CRM Featured Articles,
Posted 30 Nov 2010
The State of Retailing Online '10: Marketing, Social Commerce, and Mobile: Most of the retail world is struggling to make headway, says a Forrester Research report.
CRM Featured Articles,
Posted 30 Nov 2010
With the general availability of Sugar 6, the open-source vendor zeroes in on a new interface, productivity enhancements, and new partnerships.
CRM Featured Articles,
Posted 30 Nov 2010
CSO Insights reveals email marketing to be the most powerful lead generation for second year in a row.
CRM Featured Articles,
Posted 30 Nov 2010
A three-year-old copyright dispute concludes as a jury orders SAP to pay Oracle $1.3 Billion
CRM Featured Articles,
Posted 24 Nov 2010
Dell purchases a cloud adoption firm in a move that analysts believe illustrates the personal computing company's desire to transform itself into a software and services company.
CRM Featured Articles,
Posted 22 Nov 2010
The communications and networking giant's new Cisco SocialMiner promises ways to increase customer interactions through social media.
CRM Featured Articles,
Posted 22 Nov 2010
In a move designed to strengthen its e-commerce capabilities, Big Red spends big bucks.
CRM Featured Articles,
Posted 22 Nov 2010
The Social CRM player rolls out a fully integrated suite of social tools, complete with commerce, support, and brand-awareness-specific offerings.
CRM Featured Articles,
Posted 22 Nov 2010
Avaya Aura Contact Center creates a collaborative space for agents, customers, and experts using Session Initiation Protocol (SIP)-based communications.
CRM Featured Articles,
Posted 16 Nov 2010
A cloud-based solution promises to eliminate contact center "whispers."
CRM Featured Articles,
Posted 16 Nov 2010
American Customer Satisfaction Index E-Business Report '10: FoxNews.com and Google take top honors, while popular social networking sites leave members wanting more.
CRM Featured Articles,
Posted 16 Nov 2010
Digital Marketing Practices and Trends Report '10: A new report offers insight into direct marketing strategies for digital and traditional media.
CRM Featured Articles,
Posted 16 Nov 2010
Six weeks after resigning from Oracle under a cloud of controversy, Charles Phillips is handed the reins at Infor.
CRM Featured Articles,
Posted 04 Nov 2010
Alterian hopes to capitalize on Asian-language sentiment analysis with its acquisition of Intrepid social media analytics.
CRM Featured Articles,
Posted 04 Nov 2010
destinationCRM.com Exclusive: A partnership ends when a reseller of Eloqua marketing software refuses what it calls a vendor ultimatum.
CRM Featured Articles,
Posted 26 Oct 2010
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
CRM Featured Articles,
Posted 22 Oct 2010
SocialcastReach, the latest update to the company's collaboration platform, extends the collaboration effort to other enterprise applications.
CRM Featured Articles,
Posted 20 Oct 2010
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