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Internet Week '09: Brand Exposure event shows companies how to join the conversation.
An Aberdeen Group study suggests it's not too late to begin tapping into social media to manage your brand reputation online. Not yet, anyway.
Internet Week '09: Students are connecting and learning on the Web -- and institutions that fail to stay relevant are sure to flunk out.
Mobile Marketing Forum '09: The quintessential benefit of social media is the ability to stay connected anywhere, anytime. That makes social media reliant on mobile technology -- but is the reverse also true?
New research finds that companies failing to actively monitor the channel for user-generated content risk falling behind.
A new Aberdeen Group report contends that BI could cost your organization more than you think, but some investments can help avoid budget blunders.
Eloqua's latest release strives to throw more than just leads over the wall from marketing to sales.
Fewer than half of all organizations have a defined strategy regarding customer data, according to research by Experian QAS.
Pent-up demand for integrated telephony and business applications will drive adoption through 2013, according to new research findings.
Using data from Omniture SiteCatalyst, Quantivo aims to perform deeper analytics, faster.
Kazeon Systems' latest triad of products targets a globally distributed workforce.
Exclusive First Look: A new Forrester Research report, due out on Wednesday, shows an industry segment lurching through a tricky middle stage, but one that will continue to blossom in coming years.
As the iPhone App Store emerges as a significant brand-building platform, the phrase "There's an app for that" has become a catchphrase for consumers and businesses alike. But is it the right place for you?
No-programming-necessary software allows the traditional direct marketer to offer the choice of receiving marketing materials as desired.
Gartner unveils its 2009 "Cool Vendors" in business intelligence and performance management.
Where 2.0 '09: As geolocation expands beyond mere mapping technology, location data can provide sociological insight -- but it also represents a significant risk to privacy.
The vendor's packaged solutions target three specific pain points in the contact center.
The provider of lead-generation solutions unveils Demandbase Professional 2.0 to help B2Bs target the right people at the right time.
The launch of Performance Manager aims to automate computer maintenance and reduce the number of calls to the service desk.
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