Automation, optimization, integration -- all critical to effective marketing, and all require technological involvement. Too bad the relationship between the two still has a few bugs.
Daily News,
Posted 14 Apr 2009
"What marketing really needs to be doing is driving business," says a CMO Council executive.
Daily News,
Posted 14 Apr 2009
Facing a drop in mailings and a poor economy, the United States Postal Service plans to implement a variable-price "Summer Sale" -- but only the largest mailers will benefit.
Daily News,
Posted 13 Apr 2009
ISM Top 15 '09: The consultancy reveals its annual list of the best companies and products in CRM.
Daily News,
Posted 13 Apr 2009
The deal -- valued at $20 million -- looks to help Consona extend its reach into target markets.
Daily News,
Posted 10 Apr 2009
Pundits say this latest version aims squarely at traditional players including Cisco Systems' WebEx and Citrix's GoToMeeting.
Daily News,
Posted 10 Apr 2009
The MDM vendor releases a new application to empower business issues with data management.
Daily News,
Posted 09 Apr 2009
Software spending among small and midsize businesses is now expected to grow at an annual rate of 6 percent during the next five years -- with software-as-a-service leading the charge.
Daily News,
Posted 09 Apr 2009
A recent study affirms that what's cool isn't necessarily what's selling -- or what's helping your company sell more.
Daily News,
Posted 08 Apr 2009
Cloudforce London '09: The popular on-demand provider introduces a free version of its mobile CRM access package -- after all, one executive says, "cloud applications make mobility possible."
Daily News,
Posted 07 Apr 2009
The vendor updates its software for data mining and text analytics, ditching the "Clementine" brand name for "PASW," an acronym for "predictive analytics software."
Daily News,
Posted 06 Apr 2009
Web 2.0 Expo '09: Keynote speakers urge audience to connect with customers -- by telling stories and, above all else, by being honest.
Daily News,
Posted 03 Apr 2009
Web 2.0 Expo '09: Keynote speakers strike a common chord -- consumers want their corporations and their government to open up.
Daily News,
Posted 02 Apr 2009
Partner-built connectors link NetSuite's cloud with rival Salesforce.com's, allowing overlapping customers to combine applications.
Daily News,
Posted 02 Apr 2009
Web 2.0 Expo '09: Social media thought leaders Charlene Li, Jeremiah Owyang, and Peter Kim discuss the barriers to social media marketing, and how to encounter them without going "over capacity."
Daily News,
Posted 02 Apr 2009
CMS Watch finds a single platform for Web content management and social software is not ready yet for the level of transparency the White House demands.
Daily News,
Posted 02 Apr 2009
Customer Experience Summit '09: A healthy dose of proactive service can go a long way toward forging better relationships.
Daily News,
Posted 01 Apr 2009
Varolii looks to go three-for-three with its latest array of automated communication applications.
Daily News,
Posted 01 Apr 2009
A recent report reveals what even flawed marketers might achieve with efforts involving social media.
Daily News,
Posted 31 Mar 2009
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