Marketers are cutting costs and opting for cheaper, more measurable tactics.
Daily News,
Posted 11 Aug 2009
Magic Quadrant for EMM '09: Enterprise marketing management vendors continue to face slow adoption rates in an economic downturn.
Daily News,
Posted 10 Aug 2009
RightAnswers seeks to close the loop and maximize search capabilities with its latest release.
Daily News,
Posted 07 Aug 2009
A new Forrester Research report encourages organizations to embrace self-service business intelligence and mash it up to get even more intelligent.
Daily News,
Posted 05 Aug 2009
The release of one-X Agent marks a potential re-emphasis on the vendor's ability to cater to remote agents, says one industry pundit.
Daily News,
Posted 05 Aug 2009
The productivity suite provider integrates email and CRM, beefs up its Projects application, and entices Salesforce.com users to switch over.
Daily News,
Posted 04 Aug 2009
Forrester principal analyst William Band takes a deep dive into technologies that have evolved from having "overhyped expectations" to becoming critical to the "enterprise competitive strategy."
Daily News,
Posted 04 Aug 2009
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
Daily News,
Posted 29 Jul 2009
CRM player plans to integrate proactive service offerings and to focus on point solutions.
Daily News,
Posted 29 Jul 2009
Growth in business intelligence software continues despite economic pressures.
Daily News,
Posted 29 Jul 2009
For the first time, U.S. mobile carriers and the Mobile Marketing Association have collaborated to create a single standard for mobile SMS marketing.
Daily News,
Posted 29 Jul 2009
Software-as-a-service, analytics, and customer retention technologies help lead the way, according to a new Gartner report — and SAP retains the market-share crown.
Daily News,
Posted 23 Jul 2009
"As people become more savvy with social media," says the managing partner of Anderson Analytics, "they pick up Twitter."
Daily News,
Posted 21 Jul 2009
AIIM report details traits of today's Enterprise Content Management industry.
Daily News,
Posted 21 Jul 2009
Microsoft Worldwide Partner Conference '09: The tech giant hits two major milestones: a million members of its partner network and a million customers for Dynamics CRM.
Daily News,
Posted 18 Jul 2009
According to new research from Pelorus Group, the market will jump from $268 million to $533 million by 2014.
Daily News,
Posted 18 Jul 2009
Gartner Magic Quadrant for MDM for Customer Data '09: As vendors continue to invest in master data management initiatives, Initiate Systems joins IBM and Oracle in this year's top segment.
Daily News,
Posted 18 Jul 2009
One pundit forecasts the company's service management solution is the first of many we can expect to come down the pike.
Daily News,
Posted 16 Jul 2009
A new study reaffirms the impact a satisfactory tech-support experience has on brand image and likelihood to repurchase.
Daily News,
Posted 16 Jul 2009
|