"Service with a smile" is a longtime goal for how companies should deal with their customers. With the fifth annual CRM magazine Service Awards, we pay special attention to the vendors delivering that level of service, enabling their clients to do the same. The following pages reflect the very best that the service-and-support industry has to offer -- from point-solution providers to integrated-suite developers, self-service to full service. We profile four Rising Stars and spotlight four Elite implementations -- but, most important, we reveal the results of our comprehensive survey of seven industry categories. Please join us in congratulating all the leaders, winners, and honorees. --The Editors of CRM magazineRising Stars:We cast an approving eye on four companies, in various pockets of the service industry, each with its own bright, shiny hopes for the future.