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New & Noteworthy
For the rest of the March 2004 issue of CRM magazine please click here
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  • Financial Services CRM GuideMark, a developer of banking and insurance software solutions, has released a new Wholesale Mortgage Broker Relationship System. The software incorporates effective mortgage sales and marketing processes with CRM tactics to close business faster and more effectively. GuideMark says the system provides opportunity for increased net income, higher loan to closing conversion ratios, and improved market share with existing brokers. www.guidemark.com
  • Automotive Dealer CRM Stronghold Technologies has introduced its Call Management Services to assist automotive dealers with phone-in prospects. The service complements Stronghold's DealerAdvance CRM solution, and will be offered as a new set of features to DealerAdvance customers. Stronghold also announced its collaboration with Callbright Corp. to allow dealerships that subscribe to toll-free numbers provided by Callbright to receive and track all incoming prospect calls through DealerAdvance. www.stronghold.com
  • SFA Sales Performance International (SPI) has launched five new sales development products, including opportunity selling, account selling, territory selling, marketing alignment, and solution selling sales management. They are "a fully integrated suite of offerings that guides a sales organization from the planning stage to both execution and implementation," says Tim Sullivan, senior vice president for marketing and development. The products are based on SPI's solution selling sales process, which has been employed by global companies like IBM, Merrill Lynch, and Microsoft. www.spisales.com
  • Hosted CRM DreamFactory Software has announced SBuilder, a tool for the construction of client interfaces on the Salesforce.com sforce 2.0 on-demand application server platform. SBuilder allows Salesforce.com customers to integrate external services and custom objects to extend Salesforce.com and develop new interactive applications. The applications can be built from a Web browser and do not require the installation of server software or costs of traditional software development. www.dreamfactory.com
  • Financial Services CRM KANA has released Agent IQ for Branch Banking. The application is designed to help companies with a large number of distributed retail outlets or branches increase agent proficiency through a consistent point of contact for all branch-employee performance needs. It can be accessed from either a tailored employee portal or directly from existing branch-employee legacy systems. The system features information on policies, procedures, job aids, external e-learning and internal training materials, and access to legacy data. www.kana.com
  • Midmarket Integration Best Software announced enhancements to DynaLink for SalesLogix, an out-of-the-box integration tool that helps small and medium-size organizations link front- and back-office applications. DynaLink enables SalesLogix to integrate with Best Software products MAS 90 and 200, MAS 500 and Platinum for Windows by Best, as well as with Great Plains (versions 6.0, 6.5, and 7.0). In addition, with minor customization the product also supports the most popular accounting products on the market today, according to the company. www.saleslogix.com
  • Customer Support FrontRange Solutions announced the availability of HEAT Plus Knowledge 8.0 and HEAT Asset Tracker 8.0. HEAT Plus Knowledge 8.0 enables service and support centers to leverage existing information from diverse business units across an organization, aiding in speed-to-resolution; HEAT Asset Tracker 8.0 helps reduce the complexity of asset management and helps organizations manage company assets with precision, the company says. www.frontrange.com
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