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(Automated) Talk Is Cheap
By automating access to specific information Armstrong Floor Products decreased customer hold times, reduced customer call durations by 50 percent, and improved call completion rates by 123 percent.
For the rest of the January 2004 issue of CRM magazine please click here
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Speech technology is doing more than talking a big game, it's saving companies big bucks. Take, for example, Armstrong World Industries, a designer and manufacturer of floors, ceilings, and cabinets for residential and commercial properties: Its Armstrong Floor Products division is saving $5,000 per month in toll charges thanks to its Nuance speech recognition technology implementation. In early 2000 as many as 15,000 customer calls were flooding Armstrong's Home Service contact center each day, according to Karen Peiffer, telecom manager at Armstrong. So the company started looking for ways to automate customer service inquiries without sacrificing customer satisfaction. "We were implementing a brand new IVR application and determined that we should equip it for speech recognition to be more forward thinking, to provide the ability to recognize alpha-numeric purchase orders, and to accommodate the unique calling situations of our customers," Peiffer says. "Additionally, we wrote our application in XML, not VOXML, so if we wanted to port the same capabilities to our Web site we could do so with little or no effort." After a request-for-proposal period, Armstrong Floor Products selected Nuance 7.0, and in early 2000 turned to Interactive Northwest Inc. (INI) to develop the Nuance-powered speech solution, which runs on the Avaya Interactive Voice Response platform. INI integrated existing Armstrong Floor Products' systems with XML technologies to create an uninterrupted customer experience. By June 2000 Nuance 7.0 was humming and ready for customers. At the core of its speech-enabled Direct Customer Inquiry system, Nuance 7.0 enables Armstrong Floor Products' callers to access at any time relevant product delivery information, from order confirmation to ship date and carrier information. At the same time the system reports on caller interactions, giving Armstrong Floor Products visibility into its customers' preferences for using the system. By automating access to specific information, including order confirmations and packing slip requests, Armstrong Floor Products decreased customer hold times and improved call completion rates. The Nuance system has reduced the division's customer hold times to less than 20 seconds. Additionally, the company reduced customer call durations by 50 percent, and improved call completion rates by 123 percent.
"With help from Interactive Northwest and Nuance, our speech-enabled Direct Customer Inquiry system achieved our customer service goals of increasing self-service, allowing access to data after business hours, automating standard requests, and even freeing up agents for the more complex customer calls," Peiffer says. The Payoff Speech recognition enables Armstrong Floor Products to
  • save $5,000 per month in toll charges;
  • decrease customer hold times to less than 20 seconds;
  • decrease customer call durations by 50 percent;
  • improve call completion rates by 123 percent.
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