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The Fight for Clean Data
For the rest of the July 2003 issue of CRM magazine please click here
Which marketing challenge is the most critical to solve for your organization? 66% Measuring marketing ROI and monitoring performance 33% Poor data quality and establishing single view of customer 0% Capturing customer attention and improving response rates 0% Identifying your best customers and improving cross-sell/upsell effectiveness 0% Long campaign cycle times What is your biggest challenge in establishing a clean customer master? 44% Aggregating multiple files from legacy and/or disparate systems 32% Missing or incomplete information 14% Identifying duplicate records (i.e., multiple customer views) 8% Standardizing customer name and address information Source: D&B/Siebel Systems/CRM magazine Web seminar "Turning Customer Data Into Revenue Growth
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