Just 1 Question

Was your CRM initiative successful because of the technology you selected?

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Jane Whittam, director of customer management at British Columbia Automobile Association: "Not necessarily. We decided to change the strategy of our company to be more customer-centric before we decided to go with Siebel Systems. And the whole organization was behind that strategy. Adding Siebel created a one-two punch that helped realize our customer-focused vision, and really drive ROI."

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