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Just 1 Question
Was your CRM initiative successful because of the technology you selected?
For the rest of the June 2004 issue of CRM magazine please click here
Jane Whittam, director of customer management at British Columbia Automobile Association: "Not necessarily. We decided to change the strategy of our company to be more customer-centric before we decided to go with Siebel Systems. And the whole organization was behind that strategy. Adding Siebel created a one-two punch that helped realize our customer-focused vision, and really drive ROI."
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