For the rest of the June 2009 issue of CRM magazine — The Social Media Issue — please click here.
Given this month’s theme on social media — a special section begins here, but the material spreads from cover to cover — we’ve collected some of the twittersphere’s foremost thought leaders on the subject. (A recent addition to Twitter has been the “hashtag” #scrm, which, when appended to a tweet, denotes content related to social CRM.)
As always, you can find us at www.twitter.com/CRM for CRM magazine and at www.twitter.com/destinationCRM for live-twittering and blogposts. We monitor both, of course, but to reach us directly, start your tweet with @CRM.
Many of these twitterers are also participating in CRM magazine's #303030 Project of 30 Posts, 30 People, 30 Days, in which the industry's top thinkers are spending the month discussing, dissecting, and developing the Social Media Maturity Model featured in the June 2009 issue.
@mjayliebs: Crowdsourcing: ask the right ?, and listen carefully to all, not just loudest, (thx @scorpfromhell) http://sn.im/crowd0506 by @DenisPombriant
@ekolsky: @mjayliebs how is that definition of crowdsourcing different from feedback? crowdsourcing is not that structured - me thinks
@mjayliebs: @ekolsky I think of feedback as active and requested, and crowdsourcing passive in the structure, thus more real - #scrm
@ekolsky: @mjayliebs interesting distinction. i feel crowdsourcing needs a fair definition - means too many things to diff people :) #scrm
@BrentLeary: SMBs need to find ways to build brand recognition. social media gives a shot to do so in cost-[effective] way
@dmscott: You’ve got to think of social media as spreading ideas, not generating leads. If ideas spread, people will seek you out.
@dmscott: Resist the urge to talk about your products and services. Create content to help your buyers solve problems.
@pgreenbe: Twitter is nothing more than a channel. Social CRM is an evolution of traditional CRM tho. #CRM #SCRM
@mikeboysen: @pgreenbe A golf outing is a channel 2. I haven’t bought in on the use of the term “social” yet. 2.0 is easier 2 swallow 4 me
@pgreenbe: @mikeboysen I see that. Either one works for me. Been calling it 2.0 myself for a long time tho social gaining ground.
@scorpfromhell: @mikeboysen no twitter is not a channel, may be channelette ;) social media as a whole is the channel. #CRM #SCRM
@mikeboysen: Well, however these “tools” get used, the strategy is what will bring the bang
@pgreenbe: @mikeboysen right about the strategy for sure. #CRM #SCRM
@InsightsGal: RT @dmscott Social media is like a cocktail party. Do u shout “BUY MY PRODUCT”? Ask for business cards? Or just meet people and talk?
@pgiblett: @InsightsGal The new way of selling is not selling but becoming a trusted advisor
@InsightsGal: @pgiblett Agreed. I think if someone were shouting “BUY MY PRODUCT” at a party, I’d kick ‘em out!
@jowyang: Social networks and browsers will become nearly indistinguishable in the future
@jowyang: while social media spend is increasing the fastest --it’s still in the realm of email budgets
@jowyang: social media marketing is in its infancy, so success is currently defined by experience
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