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As Data-Driven Marketing Gains Traction, Governance and Analytics Present New Challenges
Brands must use data responsibly and strive to deliver highly personalized experiences. (Originally appeared on DestinationCRM.com)
For the rest of the January 2015 issue of CRM magazine please click here

This story originally appeared on DestinationCRM.com on October 28, 2014. Click here for the complete story.

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