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eServGlobal Partners with Xtract to Bring Advanced Analytics
The new solution is powered by social intelligence for real-time promotions.
Posted Jan 28, 2011
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eServGlobal, a telecoms software vendor specializing in mobile money and value-added services has forged a partnership with Xtract, a  provider of advanced analytics solutions, powered by social intelligence.
 
The combined forces of eServGlobal’s PromoMax solution and Xtract’s Social Links service will provide mobile network operators with the ultimate weapon to target socially profiled customers with real-time promotions. PromoMax empowers operators to deploy individually targeted, diversified, and timely promotions quickly to market. Social Links integrates seamlessly with the PromoMax platform to provide sophisticated advanced analytics, including social aspects of subscribers.
 
The 3D analytical profiling offered by Social Links provides the capability to not only predict the behaviour of subscribers for a given campaign but also the potential to influence those around them. Likely churners can be retained with a wide array of rewards, delivered in real time and for any type of top-up or usage.
 
PromoMax has been benchmarked for more than 50 million subscribers and more than 300 million daily service events; the solution is currently running more than 20 simultaneous active promotions at one of eServGlobal’s customers, reaching peaks of 1.8 million rewards per day granted on a human real-time mode.

“PromoMax and Social Links are a natural fit,” commented Craig Halliday, CEO of eServGlobal, “Both solutions offer industry leading technology to empower the mobile network operator. We are excited to develop a strong partnership with Xtract which will, in turn, bring our customers even greater value.”

“PromoMax and Social Links provide an end-to-end solution to mobile operators for implementing successful customer value management strategies,” commented Mika Lindholm, CEO of Xtract, “Xtract Social Links brings best-in-class advanced analytics for predicting behaviour of subscribers so that mobile operators can approach subscribers proactively, while PromoMax brings the capability to deliver the promotions real time and create dialogue with subscribers”.

Social Links exports the customer profiles to the PromoMax platform, tagged with the appropriate promotion ID, allowing PromoMax to dynamically update the eligible customers for the relevant promotion.

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