Winning CRM Companies Reflect the Industry's Growth
For the first time since the awards were created in 1992, ISM's Top 15 CRM Software Awards are divided into two categories: enterprise CRM and CRM for SMBs.
Posted Mar 4, 2004
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The CRM industry is evolving and growing, and this year's Top 15 CRM Software Awards reflect these trends.

Since 1992 ISM, a CRM and real-time enterprise consultancy, has presented the Top 15 CRM Software Awards as one category of vendors, no matter what part of the market they serve. This year for the first time, the awards are divided into two categories: enterprise CRM and CRM for SMBs. "The awards reflect the changes and growth of the CRM marketplace," says Barton Goldenberg, president and founder of ISM, and cochairman of DCI's CRM Conference & Expositions.

ISM presented the awards yesterday during the DCI CRM Conference & Expo, held at Chicago's Navy Pier. Before revealing the winners Goldenberg explained the criteria to a packed house. ISM invites hundreds of vendors to participate (at no cost); any invited company that chooses to apply then goes through the rigorous testing process at ISM's Software Lab. Each software solution is rated according to 202 criteria: 105 business functions, 47 technical features, 33 implementation capabilities, and 17 user-support features. The enterprise and SMB categories are rated using the same criteria, but different weighting, to reflect the differences is such areas as implementation time and depth of functionality, according to Goldenberg.

Two vendors, Clear Technologies and OnContact Software, won for the same product in both categories. One vendor, Siebel Systems, won in both categories, but with two different products. Winning companies hailed from numerous countries, including Canada, England, Germany, Ireland, and the United States.

In alphabetical order by vendor the winners are:

ISM Top 15 CRM Combined Winners (Enterprise and SMB)

C2 CRM v.7.05, by Clear Technologies
Client Management Software 7.0, by OnContact Software


ISM Top 15 CRM Enterprise Winners

Amdocs ClarifyCRM v.12 by Amdocs
E.piphany E.6 v.6.5, by E.piphany
Onyx Enterprise CRM 4.0, by Onyx
Excellence 4.7, by Optima Technologies
PeopleSoft CRM 8.8, by PeopleSoft
Pivotal CRM Suite 5.0, by Pivotal
S1 CRM Solutions, by S1
SalesPage v.4.5, by SalesPage Technologies
mySAP CRM 4.0, by SAP AG
Saratoga iAvenue v.6.2, by Saratoga
Siebel 7.5.3, by Siebel
growBusiness Solutions v2.1, by Software Innovation
Staffware Process RM v9.0, by Staffware

ISM Top 15 CRM SMB Winners

ACCPAC CRM v.5.6, by ACCPAC International
Ardexus MODE v.4.1.1, by Ardexus
Powertrak v6.2, by Axonom
SalesLogix v6.1, by Best Software
Firstwave CRM, by Firstwave Technologies
GoldMine v.6.5 and HEAT v.8.0, by FrontRange Solutions
iETSolutions Enterprise v.9.4.1, by iETSolutions
Maximizer Enterprise for Notes 2003.7, by Interchange Solutions
Maximizer Enterprise 7.5, by Maximizer Software
NetCRM v.9.1 and NetSuite v.9.1, NetSuite
Salesforce.com, by Salesforce.com
Siebel CRM OnDemand, by Siebel
StayinFront Visual Elk v.9.1, by StayinFront
marketing.manager 6, by update Software AG

To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
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