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Webtrends Offers Advanced Analytics for SAP Web Channel Experience Management
Webtrends Advanced Analytics is now certified for integration with SAP applications to provide rich insights into campaign effectiveness, commerce, and online customer service.
Posted May 30, 2012
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Webtrends, a provider of digital marketing optimization, real-time unified analytics, and customer intelligence, today announced its Webtrends Advanced Analytics module has achieved SAP-certified integration with the SAP Web Channel Experience Management 2.0 application. The solution has been proven to integrate with SAP solutions, providing analytics related to campaigns, commerce, shopping cart, and customer support scenarios with zero configuration.

Webtrends Advanced Analytics for use with SAP Web Channel Experience Management is built on the Webtrends Analytics 10 software-as-a-service (SaaS) platform, providing analytics across digital channels based on data collected through a variety of means, including tags, feeds, APIs, and public data. The extensible data model enables advanced segmentation, visitor scoring, and integration with the SAP Customer Relationship Management (SAP CRM) application and SAP BusinessObjects solutions for advanced business intelligence.

The SAP Integration and Certification Center (SAP ICC) has certified that Webtrends Advanced Analytics 1.0 integrates with SAP Web Channel Experience Management 2.0. Through the integration, it provides customers with SAP solution-specific insights, while performing side-by-side comparisons of other digital assets, including data resulting from mobile, social, site and other campaign efforts, through a highly visual infographic-style data presentation.

"Webtrends provides an open and powerful analytics and optimization solution for our partners to integrate into their platforms, empowering their customers with highly relevant, real-time insights," said Alex Yoder, CEO of Webtrends, in a statememt. "Through our Webtrends Advanced Analytics solution, now certified for integration with SAP applications, we can offer customers one of the most comprehensive and flexible customer experience management technologies available in the world today."

In addition, Webtrends has joined the SAP PartnerEdge program as an SAP software solution and technology partner. Through the program, partners work closely with SAP to develop and certify the technical integration of their solutions with SAP software. Webtrends is also a member of the SAP EcoHub solution marketplace, a community-enabled online site that lets customers discover, evaluate, and purchase solutions that complement their SAP applications, including Webtrends Advanced Analytics for use with SAP Web Channel Experience Management. Participation in SAP EcoHub provides Webtrends with a new channel for reaching customers in an interactive community that integrates community input, user feedback, ratings, and demos.


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