Venture capital group Du Molin & Du Molin today rolled out a cloud-based lead generation platform, dubbed LeadFire, that enables online lead aggregation companies to customize, launch, and manage organic lead generation campaigns for their small and midsized customers in local vertical markets.
The automated system was designed using Google's best practices for design, content, quality, and conversion, according to Peter Avritch, chief technology officer and chief architect of LeadFire.
"PPC [pay-per-click] is just too expensive, so we came up with a Google-safe organic solution which includes easy-to-manage marketing portals, online directories, social media, and of course, mobile," said Avritch in a statement.
LeadFire's technology lets users create a series of geo-targeted Web portals that they can customize with photos and videos and measure through lead tracking. In addition, the Web portals and online directories are optimized for smartphones and tablets. LeadFire also provides templates for a newsletter system and Facebook fan pages. The result, according to Du Molin & Du Molin, is hundreds of Google-friendly Web pages that are positioned at the top of search engine results pages to attract targeted leads.
Du Molin & Du Molin tested the platform with more than 700 dental practices in North America. The users selected their local markets for geo-targeting, along with their preferred dental patient submarkets, such as braces, dentures, wisdom teeth, etc. The beta test yielded 60,000 qualified leads, claims Du Molin & Du Molin.
LeadFire's financial model is based on licensing the technology to lead aggregators in business-to-consumer professional services verticals, such as health services, financial services, insurance, and real estate.