Total Customer Analytics, a new service providing a complete customer data analysis, was launched today by InfoTech Marketing. The service combines eight analytical techniques into one service.
"Total Customer Analytics provides clients the in-depth customer analysis required to stay ahead of the competition," said Tim Walters, president of InfoTech Marketing, in a statement. "Customer data analytics provides clients actionable information to grow their business."
The service includes a 100-200 slide PowerPoint presentation summarizing the analysis; a customer data file with numerous appends; one-hour consulting presentation explaining the results; and other files showing industry penetration, geographic penetration, etc. To obtain the analysis, the company must provide only two files: a customer master file and a transaction file.
"Total Customer Analytics is ideal for midsized and small companies seeking thorough customer insight," Walters added. "By standardizing some customer data analysis elements, companies gain access to decision trees and other advanced analytics that were previously only available through expensive custom analysis."