Tatango, a text message marketing provider, has acquired broadtexter, a New York-based text message marketing platform. Financial terms of the deal were not disclosed.
As part of the acquisition, Tatango will be opening a new office in New York, allowing the company to expand its physical presence in the United States.
The acquisition will add an additional 20,000 clients to the Tatango platform, with big name entertainment clients such as Reel Big Fish, Los Lonely Boys, Sister Hazel, Candlestick, Frank Caliendo, Click Five, and TRAPT having used the platform to communicate with their most loyal fans.
This deal comes on the heals of Tatango's recent acquisition of HungryThumb, a restaurant text message marketing platform.
"Tatango has always seen a lot of opportunity in the entertainment industry, and with the acquisition of Broadtexter, this will allow us to take a larger market share in this fast-growing industry vertical," said Derek Johnson, CEO of Tatango, in a statement. "We're excited to welcome both the Broadtexter team and their clients to Tatango, and look forward to building on the success that Broadtexter has built."
"This is a win-win situation for both the Broadtexter team and our customers," said Teddy Goldstein, co-founder of Broadtexter, in the statement. "Not only are Broadtexter clients going to be able to leverage the technology of the Tatango platform, but our team is going to have the opportunity to continue what we love doing, which is text message marketing."