SumAll, a data visual analytics tool provider, today added YouTube analytics to its SumAll Social Metrics tool. The integration helps marketers spot correlations between activity on the video sharing site and business results through a single dashboard.
"With over 800 million monthly visitors, YouTube has become a critical social marketing channel for businesses looking to leverage the compelling, viral nature of video to grow brand awareness and sales," said Dane Atkinson, CEO of SumAll, in a statement. "Now, SumAll users can easily see at a glance how their YouTube activity directly influences their businesses alongside other key social media channels with the elegant SumAll dashboard."
With SumAll, any e-commerce business can analyze its YouTube account activity, plus metrics from Facebook, Twitter, Instagram and more, in a single, real-time dashboard to look for patterns and uncover insights to better optimize social media and marketing investments.
A daily SumAll snapshot email provides an overview of YouTube and social media activity and the correlating revenue or business affects to help marketers learn what types of content, timing, and other factors drive the most desired results.
Using SumAll, marketers can see the results of their efforts to link their brands to topical subjects and grow community interaction and visitor engagement around those connections, including the number of new YouTube channel subscribers over a given period, video plays by referrer type, medium, and playback location (browser-based or mobile, for example). And, users can manipulate all of this data in tandem to spot trends and emerging patterns.
Besides YouTube, SumAll integrates multiple data sources, including Facebook, Twitter, Instagram, Google Analytics, eBay, PayPal, Shopify, Big Commerce, Magento and more, displaying the data in one interactive chart. Offered via a software-as-a-service model, SumAll is accessible anywhere, anytime, via Web browser, tablet, or mobile phone.