Logo
BodyBGTop
StrongMail Partners With Mobile Marketing Firm Velti
StrongMail is enhancing its cross-channel capabilities via integration with Velti's technology platform for mobile campaigns and two-way messaging.
Posted May 24, 2012
Page 1



StrongMail, a provider of digital marketing solutions for email, mobile, and social media engagement, today announced a strategic partnership with Velti, a provider of mobile marketing and advertising technology.

As part of the partnership, StrongMail will enhance its cross-channel capabilities by integrating Velti's advanced mobile marketing platform into Message Studio, StrongMail's flagship campaign management solution.

According to a StrongMail Mobile Marketing Survey also announced today, 45 percent of businesses are leveraging mobile as a marketing channel, and 70 percent percent of businesses expect to see their mobile marketing budgets increase in the next year. Only 27 percent of businesses currently leverage mobile messaging in cross-channel communications.

"Today's consumers want brands to communicate with them on their terms and via their preferred channels, and we can now make it easier than ever for marketers to meet these expectations via our Velti partnership," said Scott Ollivier, vice president of products at StrongMail, in a statement. "Whether email, mobile, or social media, StrongMail is empowering marketers to engage customers in meaningful cross-channel conversations that foster customer loyalty over the long-term."

"Marketers are beginning to realize mobile's ability to drive meaningful interactions with consumers," said Amit Chaturvedi, general manager of media and technology solutions at Velti, in the statement. "Velti ensures that marketers entering the mobile channel are driving real results through established best practices and vertical-specific campaign templates via the mGage platform. We look forward to helping StrongMail take advantage of this unique opportunity by expanding their mobile offerings."


Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
Cloud-based application powers SMS alerts and mobile marketing messages
 
Related Best Practices White Papers

Sponsored By: Sparkcentral and Freshdesk

Sponsored By: Marketo and Real Magnet

Sponsored By: Genesys, Avaya, Verint, and Aspect

Sponsored By: Informatica
Related Sponsored Content

Sponsored By: Microsoft

Transform business process automation and people productivity with Microsoft Dynamics 365 and the Microsoft Cloud

New Gartner Report from Microsoft

Sponsored By: Microsoft

Sponsored By: Microsoft
Search
Popular Articles
 

BodyBGRight
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us