Sonoma Partners Releases Sales Mapper for iPad
The Microsoft partner integrates Dynamics CRM and geolocation capabilities in a customizable enterprise app for employees in the field.
Posted May 30, 2012
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Sonoma Partners, a Microsoft Dynamics CRM consultancy with expertise in enterprise mobility, today released Sales Mapper, an enterprise-grade application for the Apple iPad. Sales Mapper is a location-aware tool designed for field sales representatives to access and filter nearby accounts.

The app is built to work with Microsoft Dynamics CRM, giving mobile sales forces faster access to key account and contact information and the ability to filter based on the type of accounts nearby.

Other features of the Sales Mapper allow users to do the following:

  • Search for nearby accounts;
  • Bookmark favorite accounts for easy access;
  • Narrow search by account type or ownership; and
  • Browse other locations to plan future visits.

Upon entering the app, users are met by a map view with pins representing nearby accounts. The interface has pinch-to-zoom capabilities and one-tap interactions with account locations. Sales reps can then pull up information about customers, vendors, and even competitors.

"The Sales Mapper tool is about making sales representatives more efficient in the field so that they can close more business," said Mike Snyder, principal of Sonoma Partners, in a statement. "If a meeting finishes early, the salesperson can service an open account nearby and save time on a future trip. Sales Mapper allows the sales rep to be prepared by sorting through past interactions with the client as well as any open customer service claims."

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