Socialbakers Analytics now integrates with Russian social media platform VK.
VK has more than 50 million daily active users worldwide, making it the most popular social media platform and second most visited Web site in Russia. Populated by top brands such as Samsung, Coca-Cola, and Nescafe, its reach also includes other neighboring regions.
Socialbakers Analytics provides visual reporting, industry benchmarking, and competitive analysis for Facebook, Twitter, YouTube, and now VK. The addition of the Russian platform will enable brands to measure, compare, and maximize social media performance in this key growth market.
"We're delighted to be working with VK to provide brands with insights into this crucial social media platform. You cannot optimize your market potential without being able to measure your performance and compare it to that of your competitors," Socialbakers CEO Jan Rezab in a statement. "We've always said that it's not just about measuring one metric, it's about all of them, and Socialbakers Analytics for VK provides all of the engagement, response rate, and fan data that any brand present in the region needs."
"VK is proud to partner with Socialbakers to offer brands further opportunity to perform deep analysis of its social media platform," said Ilya Perekopsky, vice president of VK, in a statement. "Socialbakers Analytics will allow both Russian and global brands a better way to measure and evaluate their social media activities in this important market."