Sendia, a wireless business application platform company, has announced the availability of Wireless SFA 2.0 for salesforce.com. Wireless SFA 2.0 adds functionality that is intended to raise the productivity level of salesforce.com users while working away from their desks. Wireless SFA 2.0 introduces significant new features over its 1.0 predecessor, including deeper integration of Mobile PIM and email, sales activity alerts, and advanced pipeline reporting. As with its prior version, Wireless SFA 2.0 provides salesforce.com subscribers with the power to wirelessly access and edit their salesforce.com data through handheld devices such as Research In Motion's BlackBerry and palmOne's Treo 600 and 650 smartphones. The enhanced application also offers automatic scheduling of follow-up tasks, speeding workflow and improving the quality of data that is logged into salesforce.com.
For BlackBerry users, Wireless SFA 2.0 provides deeper integration with the RIM Address Book. Users can now send messages to recipients drawn from salesforce.com Contacts and Leads as well as from the RIM address book, all in the same email. Additionally, users can now share contact information between enterprise messaging environments such as Microsoft Outlook, Lotus Notes, or Novell Groupwise and salesforce.com, from their mobile device. The new release also includes instant sales activity alerts. All alerts are fully configurable according to the mobile user's work style preferences (e.g. pop-ups and/or tune signals).
The new Pipeline Reporting feature in Wireless SFA 2.0 gives a user full visibility into his or her opportunity pipeline at all times. Users may summarize their own opportunities or the opportunities of their sales team for given sales reporting periods, keeping up to the minute vigilance of sales progress. Additional enhancements include Lead to Opportunity conversion, assignment of Leads and Tasks to other users, searches based on record ownership, streamlined mass user deployments, and other enhancements. Finally, the Wireless SFA 2.0 application runs on Sendia's Wireless WorkSpace. Wireless WorkSpace is the underlying architecture that provides Wireless SFA users with an on or offline experience on the wireless handheld.