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Rexter Introduces Professional Relationship Management (PRM)
The startup launches a new system that leverages big data to guide professionals in engaging the right contacts when they're most likely to do business.
Posted Mar 29, 2013
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Rexter has launched what it's calling a Professional Relationship Management (PRM) system, a tool that helps businesses strategically build and mobilize their networks to achieve specific goals. 

Rexter's approach to managing relationships was developed in collaboration with a team that includes Dr. Galen Buckwalter, founding chief scientist at eHarmony and an industry leader in applying algorithmic science to human interactions, and Yaser Abu-Mostafa, leader of the Learning Systems Group at Caltech. Using scientific, mathematical, and big data techniques, Rexter organizes and syncs contact data, email, meetings, and mobile/VOIP calls so users can access everything 24/7 on the Web and through mobile devices. The company's technology analyzes and calculates daily changes in relationship strength versus users' short- and long-term goals, and a daily "Killer Call Sheet" prioritizes the people who are mathematically most critical to contact so users know exactly where best to invest their networking time each day. Rexter also provides lightweight list management for projects and comprehensive relationship history for each contact.

"We fill the massive gap between existing contact-collection tools like LinkedIn and established CRM tools such as Salesforce.com," said Andy Wilson, CEO of Rexter, in a statement. "Relationships are more important than ever for savvy business professionals, but our networks are growing so fast that we can't keep up. They need a simple, smart system for professional relationship management, and Rexter is the perfect solution because we know how well you know your contacts and how important they are to driving your business. Our users often say that we put their LinkedIn accounts on steroids by helping them more actively engage their business networks for enhanced productivity. At Rexter, we promise you less stress and more success."

To support its effort Pasadena, Calif.-based Rexter has raised more than $1.5 million in seed funding from prominent Southern California technology investors, including Ted Meisel, Gil Elbaz, Sean Moriarty, Jarl Mohn, and Siemer Ventures.

"We are excited to invest in this unique technology, and we believe that by using big data and analytics that Rexter will fundamentally change how professionals engage with their professional networks," said Eric Manlunas, managing partner of Siemer Ventures, in a statement. "People who depend on relationships are using stone-age tools to try and manage them, and Rexter offers unique and compelling ways to do what other systems are unable to accomplish."


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