Reevoo, the cloud-based social commerce solution provider, announced a series of new integrations with IBM Smarter Commerce,.
Reevoo's social engagement platform addition to the IBM Retail Industry Framework will provide IBM's retail customers with options to deploy Reevoo's rich social content across systems, enabling enterprises using IBM solutions to access higher value customer intelligence and attribution modelling. Reevoo will verify customer product and service reviews.
These integrations encompass WebSphere Commerce V7.0 Feature Pack 5, WebSphere Message Broker 8 and Digital Analytics (formerly Coremetrics). Reevoo can also use Unica email to send messages to verified purchasers to solicit reviews and ratings.
Reevoo's integrations will also further increase IBM Smarter Commerce value to the enterprise by expanding its ecosystem of social plug-ins.
The Reevoo product suite and IBM integration provides the following:
"A customer review can provide intangible values that a simple description of functionality never can: trust and reassurance. People trust other people, and bringing this social element to buying reassures customers that they are making the right choice," said Reevoo CEO Steve Hurn in a statement. "Trust increases customers' loyalty and enables IBM to optimize its service based on insight into customers' wants and needs."