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Reevoo Partners with MyBuys to Incorporate Online Reviews into Cross-Channel Marketing
The partnership expands brands' ability to use consumer-generated content.
Posted Feb 27, 2013
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Reevoo, a cloud-based social business solutions provider, and MyBuys, a provider of customer-centric marketing, today announced a partnership to embed trusted user-generated content into personalized product recommendations.

MyBuys captures insights from each consumer interaction with a retailer or brand and leverages sophisticated algorithms to determine which products an individual consumer is most likely to buy. Reevoo collects and independently moderates product reviews from verified customers only.

MyBuys will be using Reevoo's ratings and reviews across all channels where retailers connect with consumers, including an ecommerce site, within personalized email, via display advertising, on mobile devices, and through social channels.

Ladies shoe retailer Moda in Pelle has already been benefiting from the partnership. "The partnership between Reevoo and MyBuys provides a valuable solution for Moda in Pelle which brings our social engagement to the next level," said Stephen Sumner, multichannel sales and marketing director at Moda in Pelle, in a statement. "This integration will enable us to seamlessly embed user-generated content into cross-channel personalized marketing activities, driving increases in both conversion and sales."

"Retailers that incorporate reviews into their personalized content see significant increases in engagement and conversion, with email conversions increasing by an average of 17 percent," said Chip Overstreet, senior vice president of business and corporate development at MyBuys, in the statement. 

Steve Hurn, CEO at Reevoo, added, "By working with MyBuys, we'll be enabling brands and retailers to better engage with consumers and increase efficacy of their cross-channel marketing activities. This will also benefit consumers by helping them to become more informed about their purchases."


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