Pure Incubation today launched PureB2B, a lead generation and data provider that connects marketers with buyers to accelerate the business solutions and technology sales process. Pure Incubation, a developer and parent company of performance media and database service firms, also successfully developed and launched MedData Group in 2012.
Founded in 2009 within Pure Incubation, PureB2B today offers a holistic approach to business-to-business marketing with a combination of lead generation, data licensing, and predictive analytics. The company delivers thousands of actionable sales leads each month to leading technology companies across the country.
PureB2B offers three core categories of services to meet the ever-changing demands of B2B sales. They are the following:
- Pure LeadGen is a group of lead generation solutions that leverages the company's audience of more than 10 million SMB and enterprise buyers.
- Pure TechStack is a series of data products powered by content engagement, email activity, and installed technology with 98 million technology attributes and 1,000 behavioral categories.
- Pure Predictives is a predictive analytics and data modeling offering that embraces the power of internal and purchased data to drive more effective sales.
"Today's launch is an extension of the work we have done over the last seven years to optimize the technology of engagement," said Melissa Chang, founder and president of Pure Incubation, in a statement. "With our blend of technology and experience, PureB2B helps marketers bring their products and services to the right buyers at the right time."
"Today's announcement reinforces our commitment to better serve the B2B market and our healthy roster of happy customers," said Barry Harrigan, chairman of Pure Incubation, in the statement. "Over the next two years, we'll draw on our deep experience in the enterprise IT and small business markets to expand PureB2B's offerings, including dedicated services for a host of additional vertical markets."