OpenText Announces Strategic Partnership with ExactTarget

OpenText, a provider of enterprise information management (EIM), has partnered with ExactTarget to develop and sell an integrated solution that will speed the flow of rich media to digital marketers for use in their omnichannel campaigns.

Leveraging ExactTarget's digital marketing platform and OpenText Digital Asset Management, part of the OpenText Customer Experience Management (CEM) suite, the offering will help solve a critical bottleneck for enterprises looking to deliver engaging and personalized experiences across all customer touch points.

The partnership will help marketers maximize time and budget while working to strengthen their brand through personalized communications and omnichannel experiences. The partnership with ExactTarget will support OpenText customers in reaching out to their prospects with creative messaging and a richer email marketing experience to increase connection and extend online engagement. ExactTarget customers will benefit from an image library that houses current and relevant rich media with on-demand access to reusable assets. Sophisticated search, taxonomy, and retrieval capabilities will enhance the email marketing campaigns ExactTarget customers generate.

"We are pleased to welcome OpenText to ExactTarget's Partner Network," said Ian Murdock, ExactTarget's vice president of platform and developer community, in a statement. "Together with companies like OpenText, ExactTarget is transforming digital marketing, providing marketers around the world with a powerful platform and ecosystem of integrated applications to create customer experiences that build loyalty and drive results."

"This is an exciting relationship. By expanding our partner ecosystem to include ExactTarget, we’re creating a comprehensive CEM solution that strategic CIOs can leverage as part of the OpenText EIM strategy," said Kevin Cochrane, OpenText's chief marketing officer, in a statement. "What separates us from the pack is that we're tapping into a broader audience to extend support beyond marketing to other lines of business. It is our goal to help personalize email communications with relevant, timely, and rich media assets."

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