Network for Good, a provider of digital fundraising tools for small to midsized nonprofits, today announced a technology partnership withConstant Contact to offer nonprofits a seamless integration between DonateNow, Network for Good's online fundraising tool, and Constant Contact's email marketing tool.
Combining DonateNow's online fundraising best practices with Constant Contact's email marketing tool and expertise lets nonprofits connect with their supporters and inspire recurring giving. The integration will provide seamless contact management between the two tools. Donors can now join a nonprofit's Constant Contact email list right from the DonateNow donation page, and nonprofits can create segmented email lists based on their DonateNow pages and sync them directly to Constant Contact.
Made possible through Constant Contact's AppConnect Program and Development Platform, which includes open APIs that help developers create and market third-party applications, the integration also gives nonprofits access to Constant Contact's full set of email services, including free support, personalized coaching, and analytical tools to measure campaign results.
"We look for integration partners who bring real value to our customers. Given that we work with more than 100,000 nonprofits, Network for Good's commitment to nonprofit success coupled with its DonateNow tool and focus on best practices made it an obvious fit with Constant Contact," said Joel Hughes, senior vice president of strategy and emerging businesses at Constant Contact, in a statement. "We're confident that by combining online fundraising and email marketing, our nonprofit customers will be able to create even more efficient and effective fundraising campaigns."
"I'm excited to offer DonateNow with Constant Contact," said Bill Strathmann, CEO of Network for Good, in a statement. "Now we can bring this integrated service to nonprofits who deserve best-of-breed technology for their causes."