Netbiscuits, a provider of software solutions for mobile Web experiences, yesterday launched Netbiscuits Analytics, which allows companies to analyze detailed device and contextual information of mobile visitors to their Web sites to serve faster and more relevant Web page content.
Key features of Netbiscuits Analytics include the following:
- Server side and client side device detection and reporting: Netbiscuits Analytics provides brands with device detection capability based on Netbiscuits' device library, a database of more than 750 parameters covering more than 6,000 device profiles around the world. Key data available includes exact screen sizes by manufacturer and model number, versioning of browser and device OS, detailed benchmarks on device features, such as battery status, bandwidth quality, HTML5 capabilities, and video functionality.
- Customer profiling: Netbiscuits Device Context Service User Interface allows companies to create customer profiles based on the newly acquired analytic reports. This enables companies to deliver adaptive Web sites using standards such as HTML5 and Responsive Web Design.
- Trend analysis: Netbiscuits Analytics gives insight into how mobile Web users are adopting new technologies, such as NFC and GPS, and how quickly new screen sizes and device features are being used to help brands accurately prepare for tomorrow';s mobile landscape.
"Most companies today are still basing their mobile Web strategies on guesswork due to limited availability of detailed and accurate mobile device data and analytic tools. This makes them very cautious and can cause a lot of wasted time in development and lost customers who are getting a Web site that doesn't work. The complexity and high fragmentation of the mobile Web means that designing an effective mobile strategy requires much more information about the users accessing mobile Web sites than most companies use today," said Daniel Weisbeck, chief marketing and operations officer at Netbiscuits, in a statement. "The launch of the Netbiscuits Analytics product means the days of brands making decisions based on guesswork is gone. Every decision a brand makes can and should be underpinned by hard data not anecdotes based on the latest device hype. Well-informed Web decisions are crucial to ensure customers are delivered an optimized mobile experience."