Email marketing service provider Net Atlantic has entered into a partnership with Lexnet Consulting Group, a systems integrator and reseller of CRM business solutions, to launch the third in a series of integrations between its StrongMail On-Demand Edition and leading CRM solutions—this time for Microsoft Dynamics CRM, Sage CRM, and Sage SalesLogix.
"By integrating email with CRM data, email senders can identify their most influential and profitable customers and automate relevant marketing programs based on key events, Web analytics data, purchase activity, or other relevant data attributes," said William Reich, president of Net Atlantic. "By integrating StrongMail On-Demand with Microsoft Dynamics CRM, Sage CRM, and SalesLogix, Lexnet has addressed the needs of companies that can benefit from the StrongMail On-Demand solution."
Lexnet's CRM integration is two-directional, allowing email senders to target and send segmented and personalized email marketing campaigns using customer data stored in the CRM. This two-way integration enables StrongMail On-Demand to automatically write real-time mailing information and tracking results. Multiple queries can be built and saved for reuse. Queries can incorporate both CRM data and past email campaign click-through history.
"Lexnet is an ideal Net Atlantic partner, as we've seen a lot of demand from our CRM customers for a powerful, full-featured email marketing solution that we can easily integrate with their internal systems," said Reich. "StrongMail's proven on-demand platform puts us in an excellent position to reach new markets with an integrated marketing solution for improving customer relationships."
In addition to Microsoft and Sage, StrongMail On-Demand Edition integrates with salesforce.com Connector and SAP CRM.