Moontoast, a social marketing, social commerce, and analytics company, today announced an integration with interactive marketing provider ExactTarget, making Moontoast's tools for building and managing social media marketing campaigns available to ExactTarget clients worldwide.
ExactTarget clients can create, launch, and manage Moontoast-powered apps directly from within ExactTarget's SocialPages application. The integration will also enable clients to capture information, such as email addresses.
"Partnering with social commerce leaders like Moontoast underscores our commitment to helping marketers foster customer relationships and engagement," said Margaret Francis, vice president of social products at ExactTarget, in a statement. "Using Moontoast, our customers can build, execute, and manage campaigns through SocialPages, allowing businesses to connect with fans on an individual level."
"The social landscape has forever altered the way we market and sell, and social marketing and commerce technologies are driving an unprecedented level of engagement and success for brands large and small," said Marcus Whitney, co-founder and chief technology officer at Moontoast, in the statement. "We are thrilled to be working with ExactTarget and look forward to bringing the most innovative social commerce platforms to their clients."