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Interactive Intelligence Acquires Netherlands Reseller, Brightware
The acquisition gives Interactive Intelligence increased presence throughout the Benelux region.
Posted Apr 2, 2012
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Interactive Intelligence Group, a global provider of unified IP business communications solutions, has signed a stock purchase agreement to acquire its Netherlands-based reseller, Brightware.

Under the terms of the agreement, Brightware is now owned by Interactive Intelligence Group. The new entity will now operate as ININ Netherlands.

As part of the all-cash transaction, Brightware's 14 employees will join Interactive's current sales, marketing, and support teams. Interactive Intelligence will now have 22 total employees based in the Netherlands to serve the Benelux region.

The ININ Netherlands staff will continue supporting Brightware's customers located throughout Benelux, including regional brand-name companies such as Klant Contact Services, SNT, and Unirobe Meeùs Group.

"This acquisition marks the continuation of our strategy for growing existing operations in key international markets," said Interactive Intelligence founder and CEO, Donald E. Brown. "Since we first set up operations in the Netherlands more than 12 years ago, our products have been met with broad acceptance throughout the region. Brightware's staff of skilled deployment and integration specialists, along with its experienced support team, will be integral to our success there. Our expanded footprint in Benelux will also help us build momentum for our cloud-based communications-as-a-service offering."

Brightware was founded in 2008 as a privately held company and became an exclusive Interactive Intelligence reseller in 2009, offering sales, deployment, and integration services focused on the contact center market.

The Brightware office in Culemborg, Netherlands, will continue operations, along with the existing Interactive Intelligence Netherlands office in Amsterdam.

ININ Netherlands will continue distributing its solutions through existing and new Benelux-area channel partners, as well as through its direct sales team.


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