Infusionsoft, a maker of all-inclusive marketing and sales automation software, today announced the launch of its Fall 2012 Release.
Building on the drag-and-drop Campaign Builder the company introduced this spring, the latest release has deeper reporting and visualization features for its user companies, 85 percent of which have between two and 25 employees.
According to Greg Head, Infusionsoft's chief marketing officer, "One of the things customers asked for was, 'Can you give us a way to report, and keep track of how many are in the funnel and making it to the next step?'"
For instance, a company might want to know when their customer fell off, in instances where someone may have signed up for a Webinar and did not attend, or failed to take any additional steps beyond downloading a document or white paper. Visual reporting lets marketers and salespeople measure step-by-step performance of a particular lead or campaign to gain deeper insights into lead behavior.
Enhanced lead-scoring also helps salespeople streamline lead qualification. "Now you can lead-score on opportunities, [whereas] before, it was just contacts," Head explains. "We're adding more criteria that you can score against so it happens more automatically."
Additional features of the Fall 2012 Release include updates to Infusionsoft's e-commerce capabilities and customized order forms and templates for companies with a Web store or that perform Web-based transactions or that might need to share a consulting agreement or contract with a customer or partner.
Head says Infusionsoft's customer base has demonstrated strong interest in and need for its e-commerce components. About 30 percent of its customers sell via an online order form or shopping cart, with $1 billion in transaction value per year; the company counts 39,000 small-business users in 70 countries--a rate that has doubled within the last two years.
"Last year, thirty-one million leads were captured through our Web forms, and (on average) we capture four million leads through Web forms and landing pages a month," he remarks.