Business application software provider Infor has announced the availability of the next generation of Inforce software, delivering a robust, 360-degree view of the customer.
An Infor-developed solution built entirely on the Salesforce.com platform that connects Salesforce with Infor ERP and financial solutions, the new Inforce functionality reveals critical customer information while supporting shared business processes between the front and back office. Infor ION technology facilitates two-way communication between the back office and Inforce, so that relevant customer data entered into ERP automatically updates in Salesforce, and vice versa, according to a company statement. Inforce also adds functionality designed specifically for Infor-customer business requirements.
The combined solution supports operational goals of improved marketing, sales, and service effectiveness that can be measured by better win rates, larger deals, more frequent cross-sell and upsell, customer satisfaction and retention and, ultimately, improved profits.
New capabilities include a new functionality that enables a single Inforce implementation to be integrated with multiple, and even different, back-office installations. Customers can leverage their back-office information in CRM, while Inforce manages the security, filtering, and information management that marketing, sales, and service teams depend on.
While Inforce already delivers standard integration of more than a dozen BODs, the new Inforce Any BOD functionality provides the ability for customers to expand their ION-based integration to map and use any of the 100 Infor-supported BODs. This Inforce enhancement enables customers to more easily incorporate and leverage information and processes between the back office and the front office to support their unique business requirements.
The new quote tool—Quote Object—is designed to receive and display quote information provided from Infor ERP, and also introduces new flexibility allowing a quote to be created and associated with a contact, account, opportunity, or as a stand-alone.
"Successful organizations are continuously looking for ways to create a more responsive enterprise centered on the customer," Michael Bristol, senior product manager at Infor, says. "By connecting and enhancing CRM with ERP, organizations have clearer visibility into customer relationships, supporting a more customer-centric business process and providing teams with the tools to successfully leverage the entire customer life cycle in the cloud."