Experian QAS, a part of Experian Marketing Services and a provider of address verification software and services, today launched Visitor IQ, a real-time IP address intelligence product that uses summarized demographic data from Experian ConsumerView to provide insight on otherwise unidentified Web site traffic.
Visitor IQ's geolocation software delivers intelligence based on an IP address, allowing businesses to adjust Web site displays to ensure effective offer strategies and capitalize on consumer interaction. These changes enable a more customized user experience that creates more high-value interactions and relevant offers that significantly impact the bottom line.
"We have always helped companies optimize the ecommerce channel through accurate data quality," said Thomas Schutz, senior vice president and general manager of Experian QAS, in a statement. "With Visitor IQ, we can help companies better understand their Web site visitors, allowing them to increase conversion by customizing displays based on geographic consumer details."
The new service is completely hosted and does not require any installation or data updates.