Emailvision, a provider of on-demand email and social marketing, announced today several strategic alliances to increase the interoperability of email and social marketing with CRM, ecommerce, Web analytics, and other complementary online marketing tools.
Designed to help marketers fully analyze, integrate, and optimize every interactive campaign for maximum return on investment, Emailvision has created strategic alliances with leading CRM providers Salesforce.com, Microsoft Dynamics, and SugarCRM; leading ecommerce platform providers Magento and Digital River; leading Web analytics providers Adobe Omniture, Webtrends, Coremetrics, AT Internet, and comScore; and best-of-breed marketing software providers SmartFOCUS, Bazaarvoice, and Criteo.
“We are creating strategic alliances to provide our clients with a full range of complementary technology integrations. The interoperability of Campaign Commander with other best-of-breed marketing applications enables organizations to connect customer data and continuously increase the effectiveness of their online relationship marketing programs,” said Jacques Prothon, director of strategic alliances at Emailvision
According to a February 2011 independent report by Forrester Research titled “Revisiting the Online Marketing Suite” “A common response by marketers to the complexity of interactive marketing is the tendency to run campaigns in isolation from one another, defining relationships by the channel rather than the customer... Organizations must proactively invest in integrating multichannel analytics, content management, and campaign execution to sidestep the inevitable long-term impact of siloed approaches on the customer experience and marketing ROI.”
Nick Heys, CEO of Emailvision, said, “These technology partnerships will bring our clients integrated views of their customer data, tighter processes between complimentary technologies, and improved relevance in their online marketing campaigns. This creates a multiplier effect on the success of email and social relationship marketing campaigns.”