Crimson Hexagon, a provider of social media analytics software, today introduced Topic Waves, a new feature in its ForSight platform that instantly discovers emerging topics and trends in social media conversations.
Topic Waves reveals the evolving stories in social media conversations and visualizes the volume of conversation associated with topics over time. Using Topic Waves and Crimson Hexagon’s 365-billion-post social media analysis library, customers can instantly access present and historical trend data with social media topic modeling capabilities that go back to 2008.
In addition to Topic Waves, Crimson Hexagon recently added the following new features to its ForSight platform:
- Twitter Metrics: provides high-level metrics on Twitter activity, including top hashtags, retweets, and handle mentions surrounding a brand, product, or event.
- Improved Automated Sentiment: using a dataset of 500,000 human-coded social media documents, Automated Sentiment categorizes posts using human-derived perceptions of positive or negative sentiment, allowing users to measure the volume of positive, negative, and neutral posts related to specific key words.
- Crimson Community: a user forum connecting customers with Crimson Hexagon employees and partners to share ideas and best practices, troubleshoot issues, and serve as a resource to help amplify the role social media analytics play in driving business decisions.
- Workspaces: allows users to curate results from multiple ForSight analyses and queries, creating dynamic, exportable reports with visualizations that provide quick and convenient access to insights across topics and campaigns.
"The new Topics Waves feature joins a broad set of unique capabilities in our ForSight platform that enable Crimson Hexagon users to discover unexpected ways consumers are talking about brands, products, and topics relevant to their businesses," said Curt Bloom, president of Crimson Hexagon, in a statement. "The ability to explore social conversations and identify trends quickly arms customers with another level of meaningful insights to drive business decisions."