Convio has acquired StrategicOne, a provider of analytics, predictive modeling, and database marketing services, for approximately $5 million.
By adding StrategicOne’s capabilities to Convio’s software and service offerings, nonprofits can improve marketing and fundraising results by building stronger relationships with constituents and prospects. StrategicOne services help nonprofits discover, analyze, and act on information to more effectively attract new constituents, retain existing ones, reactivate lapsed supporters, and steward relationships to higher levels of engagement.
“Enterprise-size nonprofits need solutions that help them apply analytical intelligence to their constituent data to more successfully leverage relationships across channels and across the organization,” said Gene Austin, chairman, CEO, and president of Convio. “The experience and expertise of the StrategicOne team combined with our increased investment in enterprise constituent engagement solutions, further strengthens Convio’s position in helping large nonprofits maximize results.”
“The StrategicOne portfolio of services are designed to increase an organization's fundraising and other engagement results by maximizing the lifetime value of each relationship,” Austin added. “These services provide nonprofits with a better understanding of their constituents and prospects which allows them to develop campaigns across channels that more efficiently and effectively engage people to drive fundraising results, volunteerism, advocacy and other forms of engagement.”
StrategicOne, headquartered in Overland Park, Kan., was founded in 1997 to assist clients with predictive and actionable intelligence to improve constituent acquisition, retention, and lifetime value across all channels.
“Convio is at the forefront in integrating online and traditional channels with social, mobile and other emerging technologies,” said Michael Rogers, president and CEO at StrategicOne. “We are proud to be joining a company that recognizes evolving market dynamics and is leading the way in helping nonprofits address those changes with innovative technology and services that help deliver fundraising results.”