Blackbaud and Constant Contact today announced the availability of an integration between Constant Contact Email Marketing and eTapestry fundraising software designed to help nonprofits target donors more effectively and efficiently by segmenting and updating their email marketing lists. Users can access the free integration as an email option directly within the communicate section of eTapestry or via the Constant Contact MarketPlace.
"The integration of eTapestry and Constant Contact has greatly simplified how we manage our email communications," said Dave Redelfs, Open Arms International's director of operations, and a user of both Constant Contact Email Marketing and eTapestry. "By reducing the number of steps, we are saving time that we can better dedicate to our mission of transforming Africa one life at a time."
Constant Contact and Blackbaud announced a strategic partnership agreement in 2011 that will provide small and growing nonprofits with the tools and training they need to optimize their e-marketing programs.
"For busy nonprofits, simplicity is key. This integration makes it easier than ever for nonprofits to connect with their donors and share their message with a broader network of supporters," said Kevin O'Brien, director of the AppConnect program at Constant Contact, in a statement. "We're thrilled to be able to help our mutual customers save time, improve data integrity, and enhance donor communications."
Key features of the Constant Contact/eTapestry integration include the ability to do the following:
- Link Constant Contact and eTapestry accounts for a holistic view of constituents via an automatic sync that records email marketing activity and constituent information within eTapestry; and
- Transfer queries from eTapestry to Constant Contact email marketing lists, allowing nonprofits to better maintain their constituent accounts and create segments in eTapestry for use in Constant Contact email marketing campaigns.
"Through our partnership with Constant Contact, we are pleased to provide nonprofits the tools they need to most effectively communicate with their supporters,Z" said Kate Grinney, Blackbaud product manager, in a statement. "Nonprofits that have maintained their email marketing lists in Constant Contact now have the opportunity to turn these contacts into donors through direct integration with eTapestry. The power of this integration is that information can be communicated between the two systems without much effort from the nonprofit, which not only saves time and ensures accuracy, but directly helps organizations raise more funds to further their missions."
More than 100,000 nonprofits use Constant Contact's email marketing, social media marketing, event marketing, and online survey tools to create and grow relationships with members and supporters. With 25,000 nonprofit customers around the world, Blackbaud provides a full spectrum of solutions to help nonprofits of all sizes improve operational efficiency, build strong relationships, and raise more money to support their missions.