Microsoft Gold Certified Partner Cole Systems has released Coyal, a new platform built for Microsoft Dynamics AX for Retail that will change the way retailers interact with customers.
Coyal will allow consumers to &check-in to a retail store using their mobile devices via Foursquare, which will automatically pop-up on Microsoft Dynamics AX for Retail POS (point-of-sale). Check-ins will be tracked and stored along with customer data, which can be used to introduce a customer loyalty program that will eliminate bulky cards, key tags, etc.
"We work heavily with our customers to develop customer loyalty programs," said Dave Weiner, Cole Systems' CEO, in a statement. "Our new platform allows retailers to give automatic rewards to customers who are coming back time and time again. It will allow them to set up an easy and convenient loyalty program for both themselves and the customer."
Based off of past purchasing history and number of check-ins, retailers can build a loyalty program that can be executed without outside data or cards. Once a consumer has checked into the store, the POS will recognize new and repeat customers, as well as alert sales associates to elite customers in the store. Sales associates can appropriately serve the customer and offer discounts based on number of check-ins or consistently purchased items. The retailer can set up parameters in the system alerting store employees to the type of rewards each customer should receive.
"The concept is to enable our clients to use the check-in to deliver automatic discounts to any customer they choose. This could be to entice first time customers to make that first purchase and start the relationship, fragile customers to get them to be more active, or top customers to show their appreciation," said Steve Cohen, director of services. "We want to enhance customer service within the store, increase loyalty, and make the entire process simple."